What this covers
Consent-based WiFi sign-in captures guest email addresses and phone numbers. We operate StayFi and run email and text campaigns for guests who opt in to each channel. The aim is to keep the guest relationship going beyond checkout.
What we set up
- Include a StayFi (or equivalent) WiFi-capture kit in onboarding. You own the kit.
- Connect consent-based WiFi sign-in with guest capture.
- Include the StayFi subscription in the monthly plan, with campaigns managed for you.
How it runs week to week
We run email and text marketing campaigns for guests who opt in to each channel. Guest capture and campaigns are managed for you, rather than another tool you need to operate.
What you get and what you keep
You own the WiFi-capture kit and pay for the property internet service. You keep the guest relationship and guest communication. ESM operates StayFi; owner StayFi access is not included.
What it costs
The StayFi subscription and managed campaigns are included in the monthly plan. The kit is included in onboarding. On direct repeat bookings, the 8% direct-booking fee and payment-processing costs still apply.
The managed plan for 1 to 10 properties is $200/month, plus 8% of direct-booking revenue and one-time onboarding of $1,000 for the first unit and $500 for each additional unit.
The 8% applies only to direct-booking revenue, excluding taxes, cleaning fees and pass-through fees. Never OTA revenue. Payment-processing costs still apply to direct bookings. See fee details and the guarantee terms.
Questions to ask in your assessment
- What does my property need for consent-based WiFi capture?
- How will opt-ins and campaign approvals be handled?
- What should I expect to see about guest capture and repeat bookings?