Available separately. Operated by you.
$500+/month + fees
Buy each piece separately, connect the accounts, and make the day-to-day commercial decisions yourself.
Owner-supplied typical prices, not quotes from those vendors. You still connect and run the tools.
Built together. Managed for you. For 1 to 10 properties.
$200/month
+ 8% of direct-booking revenue
+ $1,000 one-time onboarding for the first unit; $500 for each additional unit (1 to 10 properties)
Epic Stays Marketing is the merchant of record for direct bookings. The 8% applies to direct-booking revenue only, excluding taxes, cleaning fees, and pass-through fees. Never OTA revenue. Payment handling, owner payouts, refunds, and dispute responsibilities are documented in the signed agreement.
The tools, the setup, and someone accountable for running the commercial systems.
DIY vs. a connected operating stack
Here is what you can buy separately, what we include, and what you still own. The comparison is the work, not a manufactured savings number.
DIY: choose the tools, connect accounts, review pricing, run campaigns, and maintain the connections.
Epic Stays Marketing: the setup and ongoing commercial work are managed for you.
Either way: you retain guest communication, cleaning, maintenance, and property decisions. No invented hourly cost or savings total.
| The stack | DIY | Epic Stays Marketing |
|---|---|---|
| Hostaway PMSOwner-supplied typical price; not a vendor quote. | $50/month | Subscription + setup included |
| Revenue managementAs quoted to ESM, 2026. | $250/month with Synchronest | Pricing support + pacing review included |
| StayFi managed emailPublished StayFi managed-email pricing. | $200/month | Subscription + campaigns managed for you |
| Original property websiteStandalone market estimate. | $1,500 to $5,000 one-time | Included in onboarding |
| WiFi-capture kitYou pay property internet. | Procure and configure separately | Included in onboarding; you own it |
| Listing reviews + optimizationNo separate DIY price asserted. | You manage or source separately | Included |
| Photo enhancement + copywritingNo separate DIY price asserted. | You manage or source separately | Included |
| Social media systemNo separate DIY price asserted. | You manage or source separately | Included |
| Coaching and reportingMonthly feedback on your listing, guest communication and how the unit is run. | You manage or source separately | Included |
| Hospitality operationsCleaning, maintenance and guest communication remain yours. | You retain | You retain |
These are typical software/build costs, not the total cost of running a stay. ESM does not replace owner operations. The 8% applies to direct bookings only.
Checked September 2026. Prices are quotes/estimates, not offers from those vendors, and can change. No guaranteed cost saving is implied.
One property. A closer look.
$85,000
booked
for 2026.
55% increase over the prior owners’ annual average.
$55,000: the prior owners’ 2024 and 2025 revenue average.
Figures supplied by the current owner. $55,000 is the average of the prior owners’ 2024 and 2025 revenue; $85,000 is booked for 2026. These are bookings, not a completed year’s revenue. One home, not a guarantee.
One house. Purchased October 2025. Zero capital improvements, just the five Growth Stack pillars implemented.
Explore The Bear’s Den ↗
The tools, and the work around them
DIY: $500+/month vs Epic Stays Marketing at $200/month
Listed monthly tools only. Epic Stays Marketing also charges 8% of direct-booking revenue and $1,000 onboarding for the first unit plus $500 for each additional unit (1 to 10 properties); the DIY website build is $1,500 to $5,000 one-time.
Owner-supplied typical price; not a vendor quote.
We choose Hostaway to bring calendars, listings, and messaging infrastructure together, rather than maintaining disconnected channel calendars. You receive Hostaway access; the subscription is included in the $200/month fee.
Our role: We configure it, connect the channels, and keep the calendar controlled, giving you access to the full feature set an enterprise PMS brings.
Learn more about Hostaway ↗As quoted to ESM, 2026.
The pricing layer pairs algorithms with daily human review of demand and booking pace. The reason for this combination: software supports decisions, but does not replace a revenue strategy.
Our role: ESM partners with Synchronest to deliver best-in-class pricing for your rental.
Learn more about Synchronest ↗Published pricing; checked September 2026.
Consent-based WiFi sign-in connects guest capture with managed email campaigns. We operate StayFi and run the campaigns for you; client StayFi access is not included. The subscription is included in the $200/month fee.
Our role: Consent-aware guest capture, with email and text marketing campaigns run in house for guests who opt in to each channel.
Learn more about StayFi managed email ↗Market estimate.
Your property needs a website and domain you control. We include an original website in onboarding, alongside the WiFi-capture kit you own. The bundled kit is never re-billed as pass-through hardware.
Our role: Included in onboarding, with an owner-controlled domain.
Listed software/build costs, not the total cost of running a stay: cleaning and guest operations remain yours. DIY hardware is separate; the ESM kit is included in onboarding. You pay internet and payment processing. The 8% applies to direct-booking revenue only, excluding taxes, cleaning fees and pass-through fees.
Checked September 2026. Prices are quotes/estimates, not offers from those vendors, and can change. StayFi’s published price is identified separately above.
Straight answers
The assessment is free and carries no obligation. Share the property and current setup; you receive a written list of commercial leaks to address. We agree the format and timing with you before starting.
We send monthly feedback so problems surface early. Notice periods, termination rights, and any minimum term are set out in the signed agreement, not implied by a checkpoint.
Epic Stays Marketing is the merchant of record for direct bookings. We help with chargebacks and credit-card disputes. Payment handling, owner payouts, refunds, and dispute responsibilities are documented in the signed agreement.
You retain cleaning, maintenance, local vendors, property decisions, and guest communication. This is a commercial-systems service, not a transfer of day-to-day hospitality operations.
We serve properties across the United States. The Bear’s Den in Ludlow, Vermont is our proof property, not a service-territory limit. Property fit and stay or guest expectations are discussed individually during your assessment.
Yes. You receive access to Hostaway, and your property domain remains owner-controlled. Hostaway and StayFi subscriptions are included in the $200/month fee. You do not receive StayFi access: we manage the email campaigns on your behalf.
You own the StayFi (or equivalent) WiFi-capture kit, included in onboarding ($1,000 for the first unit; $500 for each additional unit (1 to 10 properties)) and never re-billed as pass-through hardware. You pay for the property’s internet service. Hostaway and StayFi subscriptions are included in the $200/month fee.
Keep control. Choose who runs the commercial work.
For owners who want the commercial work handled, without handing over the house.
Request a free assessmentvs $500+/month in listed standalone tools. Epic Stays Marketing also charges 8% on direct-booking revenue only.
PMS layer, pricing support, guest capture, email, SEO, coaching, and reporting.
Excludes taxes, cleaning fees, and pass-through fees. This fee applies to the direct-booking revenue covered by the signed agreement, not the entire property’s revenue.
Epic Stays Marketing is the merchant of record for direct bookings. The 8% applies to direct-booking revenue only, excluding taxes, cleaning fees, and pass-through fees. Never OTA revenue. Payment handling, owner payouts, refunds, and dispute responsibilities are documented in the signed agreement.
vs $1,500 to $5,000 for a standalone website build. Onboarding includes the WiFi kit.
Includes the StayFi (or equivalent) WiFi-capture kit and an original property website. Bundled hardware is never re-billed as a pass-through.
You own the WiFi-capture kit. You pay for the property’s internet service.
Start with the property
Share the home, current channels, pricing approach, direct-booking status, and which operations you want to keep.
Request a free assessment